Avatar Quiz - Entertainment App
Role:UX Researcher lead
Duration:2 months
Team Size:2 members from the design team
Skills:UX Research
Output:Detailed report with insights &
recommendations for stakeholders
ROI:N/A
Summary/Context
At the London Work Fair, we developed an innovative digital personality assessment platform targeting youth engagement. This interactive experience merged digital identity exploration with physical photo opportunities, creating a unique bridge between online personas and real-world representation.
Challenge/Problem Statement
- Creating an engaging personality assessment for digital-native youth;
- Designing an intuitive quiz interface that maintains attention;
- Developing accurate avatar matching algorithms;
- Integrating physical and digital experiences seamlessly;
- Ensuring accessibility and appeal across diverse youth demographics;
Project phases
1
Discovery
2
Delivery
Through focused research with youth groups, we developed a comprehensive framework for digital identity assessment. Our research informed both the quiz structure and the avatar design system, ensuring meaningful and relatable outcomes for our target audience.Outputs: Youth digital behaviour analysis; question framework methodology; avatar design documentation and user engagement strategy.
We created an end-to-end experience combining:
- 25-question personality assessment;
- Custom avatar matching system;
- Physical photo opportunity setup;
- Interactive result sharing platform;
Two rounds of user testing with youth groups validated our approach, ensuring the experience resonated with our target audience while maintaining engagement throughout the assessment process.
Outputs: Full-featured quiz application; custom avatar matching system; physical installation design and analytics dashboard;
