Avatar Quiz - Entertainment App
Role:UX Researcher lead
Duration:2 months
Team Size:2 members from the design team
Skills:UX Research
Output:Detailed report with insights &
recommendations for stakeholders
ROI:N/A
Summary/Context
At the London Work Fair, we developed an innovative digital personality assessment platform targeting youth engagement. This interactive experience merged digital identity exploration with physical photo opportunities, creating a unique bridge between online personas and real-world representation.
Challenge/Problem Statement
- Creating an engaging personality assessment for digital-native youth;
- Designing an intuitive quiz interface that maintains attention;
- Developing accurate avatar matching algorithms;
- Integrating physical and digital experiences seamlessly;
- Ensuring accessibility and appeal across diverse youth demographics;
Project phases
1
Discovery
2
Delivery
Through focused research with youth groups, we developed a comprehensive framework for digital identity assessment. Our research informed both the quiz structure and the avatar design system, ensuring meaningful and relatable outcomes for our target audience.Outputs: Youth digital behaviour analysis; question framework methodology; avatar design documentation and user engagement strategy.
We created an end-to-end experience combining:
- 25-question personality assessment;
- Custom avatar matching system;
- Physical photo opportunity setup;
- Interactive result sharing platform;
Two rounds of user testing with youth groups validated our approach, ensuring the experience resonated with our target audience while maintaining engagement throughout the assessment process.
Outputs: Full-featured quiz application; custom avatar matching system; physical installation design and analytics dashboard;
Project take aways
- Bridging Service Manager-Technician Gap: Successfully created a unified platform that serves both service managers and technicians, eliminating communication barriers and enabling seamless collaboration across technical and strategic functions.
- Single Dashboard Versatility: Demonstrated that one well-designed dashboard with multiple filtering capabilities can make complex data management both easier and intuitive, eliminating the need for separate tools and interfaces.
- Strategic KPI Implementation: Defined KPIs prominently displayed on the first line of each card serve as executive summaries, keeping service managers informed about overall portfolio and asset performance while immediately highlighting critical alerts.
- Enhanced Work Prioritisation: Enabled service managers to efficiently prioritise their workload, plan resource allocation, and tackle alerts systematically through clear visual hierarchy and actionable data presentation.
- Data-Driven Decision Making: Transformed how renewable energy teams collaborate by converting technical complexity into strategic insights that drive informed decision-making across all organisational levels.