Role:Product & Exhibition designer
Duration:5 weeks
Team Size:University group project (4 designers)
Skills:Product design, Exhibition designer
Output:16 conceptual video installationsExperimental design stands
ROI:Increase brand visibility: 35%
Summary/Context
For Value Retail's luxury shopping village launch in Shanghai, we created a groundbreaking immersive experience that reimagined the future of beauty and fashion. Collaborating with Central Saint Martins, we developed an innovative exhibition that transformed conceptual research into provocative visual narratives exploring emerging technologies and material innovations.
Challenge/Problem Statement
- Translating complex future scenarios into engaging visitor experiences;
- Coordinating collaborative work across 16 student groups;
- Developing immersive installations that communicate brand vision;
- Exploring speculative design at the intersection of technology and fashion;
- Creating a cohesive narrative across diverse conceptual approaches;
Project phases
1
Discovery
2
Delivery
Our research phase involved:
- Collaborative interdisciplinary design workshops;
- Emerging technology and material exploration;
- Speculative design methodology;
- Future scenario development;
- Brand value interpretation;
Outputs: Future scenario research framework; conceptual design documentation; technology integration strategies and experimental design methodology.
We created a comprehensive exhibition experience featuring:
- 16 unique future scenario films;
- Three-minute immersive walk-through installations;
- Interactive screen showcases;
- Behind-the-scenes documentary elements;
- Large-format experimental design presentations;
Outputs: 16 conceptual film installations and experimental design showcase.
Project take aways
- Bridging Service Manager-Technician Gap: Successfully created a unified platform that serves both service managers and technicians, eliminating communication barriers and enabling seamless collaboration across technical and strategic functions.
- Single Dashboard Versatility: Demonstrated that one well-designed dashboard with multiple filtering capabilities can make complex data management both easier and intuitive, eliminating the need for separate tools and interfaces.
- Strategic KPI Implementation: Defined KPIs prominently displayed on the first line of each card serve as executive summaries, keeping service managers informed about overall portfolio and asset performance while immediately highlighting critical alerts.
- Enhanced Work Prioritisation: Enabled service managers to efficiently prioritise their workload, plan resource allocation, and tackle alerts systematically through clear visual hierarchy and actionable data presentation.
- Data-Driven Decision Making: Transformed how renewable energy teams collaborate by converting technical complexity into strategic insights that drive informed decision-making across all organisational levels.